Chico is a highly respected professional and the visionary Founder of HU Breath. Dedicated to supporting others mentally, physically, and spiritually, he has made a significant impact in the wellness and personal development space. Drawing from his own life journey, raised in an underprivileged household in Morocco, Chico’s journey began with humble roots—herding goats to support his family. From a young age, he developed a strong ‘can do’ attitude, which would carry him through years of hard work and perseverance. His breakthrough came in 2005 when he captured the nation’s heart as a standout contestant on The X Factor, ultimately reaching the quarter-finals. A natural performer, Chico went on to release the chart-topping hit It’s Chico Time, solidifying his place in the public eye.

In recent years, Chico has reinvented himself as the visionary Founder of HU Breath—an empowering guided meditation experience grounded in ancient breathing techniques. Designed to bring about meaningful shifts in mindset, HU Breath is especially impactful for business leaders and corporate teams seeking balance, clarity, and inner strength.

Passionate about mental wellness, Chico has made it his mission to promote mental health as a core priority within the business world. His sessions help individuals reconnect with their true selves, reignite their purpose, and unlock their full potential. As a motivational speaker, Chico brings not only inspiration but real transformation—making him the ideal choice for organisations looking to elevate morale, boost employee well-being, and spark motivation in the workplace. Chico empowers individuals to navigate challenges with strength and clarity. 

Widely known as ‘Mr PMA’ (Positive Mental Attitude), his uplifting energy and sharp industry insight have earned him a strong reputation.  Through heartfelt storytelling, he brings to life real moments, from topping the charts above Madonna to cycling alongside Richard Branson. Chico reveals how his personal philosophy enabled him to rebuild after profound setbacks, transforming adversity into triumph. His story resonates deeply, offering valuable insights into overcoming challenges.

Chico's speeches are rooted in the principles of persistence, patience, and perseverance. He connects these timeless values to a clear formula for success, empowering others to unlock their full potential. With a unique ability to customize his message for any audience or event, 

Chico delivers inspiration that’s not only memorable but truly transformative.